Our Story

Fiorhe was born from a simple belief: that nature, when respected and understood, already holds what the skin truly needs.

WHERE IT ALL BEGAN

Growing up in Sicily, Chiara was surrounded by a land rich in contrasts, volcanic soil, intense light, wild botanicals and deep-rooted traditions. Nature was never something distant, but a daily presence, a source of balance and resilience.

Over time, this connection turned into curiosity, then passion, and eventually into a clear purpose.

FROM PASSION TO KNOWLEDGE

Driven by the desire to truly understand how ingredients interact with the skin, Chiara pursued a degree in Pharmacy, followed by a Master’s in Clinical Trial Governance.

Science became an essential part of her journey, allowing her to approach skincare with rigor, responsibility and respect, transforming passion into knowledge, and intuition into purpose.

THE BIRTH OF FIORHE

Rooted in Italian craftsmanship and inspired by its Sicilian heritage, Fiorhe was founded with the vision of creating natural skincare that is honest, effective and transparent. Distinctive local extracts and scents come together with carefully considered formulations, designed to support the skin without excess.

Founded in Italy in 2021, Fiorhe expanded to Australia in 2024 with the opening of its Brisbane branch, carrying forward the same philosophy of balance, simplicity and mindful care that has defined the brand from the very beginning.

DISCOVER OUR COLLECTION